WEAR NO ANIMAL

Sanctuary Asia aimed to engage young minds and raise awareness against animal cruelty, particularly focusing on animal exploitation before the Dubai Shopping Festival. The concept, "Wear No Animals," evolved into an activation platform featuring intricately designed sculptures of popular fashion accessories displayed in malls, galleries, schools, and office atriums. These sculptures cast shadows depicting animals abused for creating the showcased fashion items. Viewers were then directed to Sanctuary Asia's Facebook page for more information on this issue. The success of the promotion was evident within 10 days of launch, with 2564 people pledging support by following the Sanctuary Asia page. Additionally, 6431 people were discussing the campaign on Facebook, and several animal welfare organizations shared the 'Wear No Animal' story. This method of promotion was highly relevant to Sanctuary Asia's mission of animal conservation. The initiative targeted a consumerist market in Dubai, where a significant volume of fashion products is manufactured by exploiting animals. The intervention effectively inspired young shoppers against supporting wildlife trade, aligning with Sanctuary Asia's core agenda to stop animal exploitation.