RAMADAN INVITES DABDOUB
Ramadan, the most sacred time in the Middle Eastern calendar, witnesses abundant generosity, yet the values behind the charity often go unnoticed. In collaboration with Majid Al Futtaim, we endeavored to unveil the heartfelt stories behind the giving. Enter Dabdoub, a beloved figure with a treasure trove of tales, quickly becoming a household name and a hit with children in the region. While achieving record-breaking donation figures, we inadvertently created a lasting messenger for years to come.